Cookies Policy

Midwives Own Brand ("us","we", or "our") uses cookies on the  website (the "Service"). By using the Service, you consent to the use of cookies. Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.


Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.


When you use and access the Service, we may place a number of cookies files in your web browser.
We use cookies for the following purposes:
• To enable certain functions of the Service
• To provide analytics
• To store your preferences

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:
• Essential cookies. We may use cookies to remember information that changes the way the Service behaves or looks, such as a user's language preference on the Service.
• Accounts-related cookies. We may use accounts-related cookies to authenticate users and prevent fraudulent use of user accounts. We may use these cookies to remember information that changes the way the Service behaves or looks, such as the "remember me" functionality.
• Analytics cookies. We may use analytics cookies to track information how the Service is used so that we can make improvements. We may also use analytics cookies to test new advertisements, pages, features or new functionality of the
Service to see how our users react to them.


In addition to our own cookies, we may also use various third- parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.


If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
• For the Chrome web browser, please visit this page from
• For the Internet Explorer web browser, please visit this page
from Microsoft:
• For the Firefox web browser, please visit this page from
• For the Safari web browser, please visit this page from
• For any other web browser, please visit your web browser's
official web pages.


You can learn more about cookies and the following third-party websites:
• AllAboutCookies:
• Network Advertising

BaoBag Pty Ltd ("us", "we", or "our") operates
the  website (the "Service").
This page informs you of our policies regarding the collection, use,
and disclosure of personal data when you use our Service and the
choices you have associated with that data.
We use your data to provide and improve the Service. By using the
Service, you agree to the collection and use of information in
accordance with this policy. Unless otherwise defined in this Privacy
Policy, terms used in this Privacy Policy have the same meanings
as in our Terms and Conditions, accessible


Service is the  website operated by Midwives Own Brand

Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data
Usage Data is data collected automatically either generated by the
use of the Service or from the Service infrastructure itself (for
example, the duration of a page visit).

Cookies are small pieces of data stored on your device (computer
or mobile device).


We collect several different types of information for various
purposes to provide and improve our Service to you.
Types of Data Collected:

Personal Data
While using our Service, we may ask you to provide us with certain
personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information
may include, but is not limited to:
• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City

Cookies and Usage Data
We may use your Personal Data to contact you with newsletters,
marketing or promotional materials and other information that may
be of interest to you. You may opt out of receiving any, or all, of
these communications from us by following the unsubscribe link or
instructions provided in any email we send.

Usage Data
We may also collect information how the Service is accessed and
used ("Usage Data"). This Usage Data may include information
such as your computer's Internet Protocol address (e.g. IP
address), browser type, browser version, the pages of our Service
that you visit, the time and date of your visit, the time spent on
those pages, unique device identifiers and other diagnostic data.

Location Data
We may use and store information about your location if you give us
permission to do so (“Location Data”). We use this data to provide
features of our Service, to improve and customize our Service.

You can enable or disable location services when you use our
Service at any time, through your device settings.

Tracking Cookies Data
We use cookies and similar tracking technologies to track the
activity on our Service and hold certain information.
Cookies are files with small amount of data which may include an
anonymous unique identifier. Cookies are sent to your browser from
a website and stored on your device. Tracking technologies also
used are beacons, tags, and scripts to collect and track information
and to improve and analyse our Service.
You can instruct your browser to refuse all cookies or to indicate
when a cookie is being sent. However, if you do not accept cookies,
you may not be able to use some portions of our Service.
Examples of Cookies we use:
• Session Cookies. We use Session Cookies to operate our
• Preference Cookies. We use Preference Cookies to
remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security


Midwives Own Brand uses the collected data for various purposes:
• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service
when you choose to do so

• To provide customer support
• To gather analysis or valuable information so that we can
improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general
information about other goods, services and events which we
offer that are similar to those that you have already purchased
or enquired about unless you have opted not to receive such


Your information, including Personal Data, may be transferred to —
and maintained on — computers located outside of your state,
province, country or other governmental jurisdiction where the data
protection laws may differ than those from your jurisdiction.
If you are located outside Australia and choose to provide
information to us, please note that we transfer the data, including
Personal Data, to Australia and process it there.

Your consent to this Privacy Policy followed by your submission of
such information represents your agreement to that transfer.
Midwives Own Brand will take all steps reasonably necessary to
ensure that your data is treated securely and in accordance with
this Privacy Policy and no transfer of your Personal Data will take
place to an organization or a country unless there are adequate
controls in place including the security of your data and other
personal information.


Business Transaction
If Midwives Own Brand is involved in a merger, acquisition or asset
sale, your Personal Data may be transferred. We will provide notice
before your Personal Data is transferred and becomes subject to a
different Privacy Policy.

Disclosure for Law Inforcement
Under certain circumstances, Midwives Own Brand may be
required to disclose your Personal Data if required to do so by law
or in response to valid requests by public authorities (e.g. a court or
a government agency).

Legal Requirements
Midwives Own Brand may disclose your Personal Data in the good
faith belief that such action is necessary to:
• To comply with a legal obligation
• To protect and defend the rights or property of Midwives Own
• To prevent or investigate possible wrongdoing in connection
with the Service
• To protect the personal safety of users of the Service or the
• To protect against legal liability

Security of Data
The security of your data is important to us, but remember that no
method of transmission over the Internet, or method of electronic
storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot
guarantee its absolute security.


We may employ third party companies and individuals to facilitate
our Service ("Service Providers";), to provide the Service on our
behalf, to perform Service-related services or to assist us in
analysing how our Service is used.
These third parties have access to your Personal Data only to
perform these tasks on our behalf and are obligated not to disclose
or use it for any other purpose.


We may use third-party Service Providers to monitor and analyse
the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that
tracks and reports website traffic. Google uses the data collected to
track and monitor the use of our Service. This data is shared with
other Google services. Google may use the collected data to
contextualize and personalize the ads of its own advertising
You can opt-out of having made your activity on the Service
available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics
JavaScript (ga.js, analytics.js, and dc.js) from sharing information
with Google Analytics about visits activity.

For more information on the privacy practices of Google, please
visit the Google Privacy Terms web


Midwives Own Brand may use remarketing services to advertise on
third party websites to you after you visited our Service. We and our
third-party vendors use cookies to inform, optimize and serve ads
based on your past visits to our Service.


Google AdWords remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and
customize the Google Display Network ads by visiting the Google
Ads Settings page:  also
recommends installing the Google Analytics Opt-out Browser Add-
on -  - for your web
browser. Google Analytics Opt-out Browser Add-on provides
visitors with the ability to prevent their data from being collected and
used by Google Analytics.
For more information on the privacy practices of Google, please
visit the Google Privacy Terms webpage:  remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from
Facebook by visiting this page:  opt-out
from Facebook's interest-based ads follow these instructions from
Facebook:  adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA  , the Digital Advertising Alliance of Canada in Canada  or the European Interactive Digital Advertising Alliance in Europe  , or opt-out using your
mobile device settings.
For more information on the privacy practices of Facebook, please
visit Facebook's Data Policy:  We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).
We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment
The payment processors we work with are:

  • eWay: Their Privacy Policy can be viewed at
  • PayPal or Braintree: Their Privacy Policy can be viewed at


Our Service may contain links to other sites that are not operated
by us. If you click on a third party link, you will be directed to that
third party's site. We strongly advise you to review the Privacy
Policy of every site you visit.
We have no control over and assume no responsibility for the
content, privacy policies or practices of any third party sites or


Our Service does not address anyone under the age of 18 ("Children").
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


If we have reasonable grounds to suspect that a data breach has occurred, we will:

(a) Complete an assessment of the suspected data breach within 30 days;
(b) If appropriate, take remedial action to address any potential harm to individuals that may arise due to a relevant data breach before any serious harm is caused to individuals to whom the information relates.
We will otherwise comply with privacy data breach notification requirements, including notifying affected individuals and the Office of the Australian Information Commissioner as applicable.


If you have any questions about this Privacy Policy, please contact us:
By email:
By visiting this page on our website: