Midwives Team

Midwives Own Brand

MOB was born out of a passion of being "with woman" at every step of motherhood. As currently practicing midwives with years of clinical experience, we have handpicked and developed our products with the knowledge of what works best for both babies and parents.

From the magical moment you find out you're expecting a child, to the first time you hold your precious bundle of joy, we're right there beside you.

As a dedicated team of skilled midwives and clinicians, we are committed to fostering a nurturing and inclusive environment that prioritises the physical, emotional, and psychological well-being of every woman and birthing person throughout the journey of pregnancy, childbirth, and postpartum care.

Meet Our Founders

  • Rachel Midwife Tip

    Rachel - Registered Midwife & Registered Nurse

    BNursing GradDip Midwifery GradDip Business GradDip Child and Family Health Masters of Nursing and previous International Board Certified Lactation Consultant (IBCLC) (1998-2015)

    Rachel has supported families across pregnancy, birthing, postnatal and community midwifery for more than 40 years. She has worked across both public and private maternity services in NSW, Child and Family Health and as a Lactation Consultant.

    'Watching my mum go through pregnancies and seeing each new sibling arrive was always fascinating. Seeing her feed and care for them made me really appreciate just how amazing women's bodies are.'

  • Lucy - Registered Midwife

    BMid BClinSc GradCert Primary Maternity Care Masters of Health Service Management, and previous International Board Certified Lactation Consultant (IBCLC) (2018-2023)

    Lucy has worked across all areas of maternity including antenatal, birthing, postnatal, community midwifery and maternity and newborn policy. She has had the privilege of supporting parents in both public and private maternity services across NSW and Victoria.

    'My sister was born at 23 weeks and weighed just 600 grams. Watching on from the bedside, I was inspired by the Midwives who were holding my mum’s hand as she went through such a life-changing experience. I am passionate about women’s health and constantly in awe of the power of women every day.'

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Our Mission Statements

  • Clinical Expertise

    At Midwives Own Brand, our mission is to empower and elevate the standards of maternal and newborn online health information by providing comprehensive, compassionate, and clinically relevant support to mothers, fathers, partners and their families.

  • Empowerment

    Through continuous research, innovation, and collaboration with other healthcare professionals, we aim to set new benchmarks in maternity care, ensuring that every woman feels empowered to make informed decisions about her well-being and that of her baby.

  • Sustainability

    Our values are centred around sustainability – a steadfast commitment to harmonising the profound experience of childbirth with environmental responsibility. We recognise that the journey into motherhood is not only a personal transformation but also a collective responsibility to safeguard the planet for future generations.

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