Collection: Pregnancy

Explore our collection of pregnancy essentials, including maternity wear, postpartum underwear, and essential kits for birthing and breastfeeding. Prepare for every stage of your journey with comfort and confidence.
Midwives Own Brand for New Mothers


MOB emerged from a deep-seated dedication to accompanying women throughout the journey of motherhood. As seasoned midwives with extensive clinical backgrounds, we meticulously select and refine our products based on firsthand knowledge of what benefits both infants and caregivers.

From the enchanting instant you discover your impending parenthood, to the profound moment you cradle your cherished newborn, we stand steadfastly by your side.

About Us

Your Midwives Have The Answers

Frequently Asked Questions

What is MOB?

Midwives Own Brand. MOB was born out of a passion of being "with woman" at every step of motherhood. As midwives with years of clinical experience, we have handpicked and developed our products with the knowledge of what works best for both babies and parents.

How do your postpartum underwear differ from regular underwear?

Our postpartum underwear is specifically designed to provide gentle support and comfort during the postpartum period. They often feature soft, breathable fabrics and adjustable designs to accommodate changing body shapes and provide support where needed.

What essential kits do you offer for birthing and breastfeeding?

We offer comprehensive essential kits for both birthing and breastfeeding. Our birthing kits include items such as hot/cold reusable pads and relaxation aids to support you. Our breastfeeding kits include colostrum collectors, nipple covers, breast massager, and other accessories to make breastfeeding easier and more comfortable.

Are your products suitable for all stages of pregnancy?

Yes, our pregnancy essentials are designed to support you throughout every stage of your pregnancy journey, from early pregnancy to the postpartum period.

How can I ensure a comfortable fit when purchasing maternity wear from your collection?

Our disposable Maternity/Post-Partum Underwear features an adjustable, stretchy fabrics to accommodate your changing body shape throughout pregnancy.

Are your products eco-friendly and sustainable?

Yes, sustainability is important to us. We strive to offer eco-friendly options wherever possible.